The Head of VISIT ZHETYSU, Zhandos Malikovich Nuriev, shared plans for 2025 aimed at promoting tourism in Zhetysu.

In 2025, informational tours will be organized to showcase the region’s scenic locations, including Lake Alakol, Lake Balkhash, the mountain routes of Zhasylkol and Sarybel, as well as horseback and jeep tours. Tour operators and media representatives will have the opportunity to assess the potential of these destinations.

VISIT ZHETYSU will present the region’s tourism opportunities at major exhibitions, including KITF 2025 in Almaty, as well as on international platforms.

Large-scale events will continue, including the SHAGAN FEST-2025 mountain festival, which will be held for the third consecutive year, along with projects focused on the development of water tourism.

“This year promises to be just as dynamic and productive as the previous ones. We continue our active efforts to develop tourism in the region,” said Zhandos Malikovich.